Revenue

£0

Shopify £1,840 · Etsy £1,119

267% vs Feb daily avg

Gross Profit

£0

44.3% margin · healthy

236% vs Feb daily avg

Customers

0%

312 total · £108 avg LTV · repeat rate

+3.1pt vs Feb

Net Cash Flow

£0

£1,945 in · £628 out

Positive 6 months running

Performance

Revenue & traffic

Daily, last 30 days

Explain the spike

Monthly profit

Oct — Mar

Channel split

Shopify£1,840 · 62%

22 orders · £83.6 avg

Etsy£1,119 · 38%

10 orders · £111.9 avg

Nudge: Etsy's basket is 34% larger but only 38% of orders. A mirrored Spring drop could close the gap.

Website visitors

0

5.5% conversion · 30d

New subscribers

+0

1,204 total on list

Social followers

0

+238 new · IG 4,820

Price position

0%

5 competitive · 0 over

Top products

Sales & profit

Product	Sold	Revenue	Margin
Oak Serving Board Large · oak	7	£420	52.8%
Stoneware Mixing Bowl Set 3-piece · stoneware	5	£315	56.6%
Hand-Thrown Ceramic Mug Glazed · ceramic	4	£96	54.8%
Linen Napkin Set Natural · linen	3	£90	53.4%
Waxed Cotton Table Runner Ochre · cotton	2	£70	51.0%

Recent campaigns

£4,270 driven

Campaign	Opens	Clicks	Revenue
Spring Collection — First Look 2,590 sent	42%	9.4%	£1,380
Mother's Day Gift Ideas 2,610 sent · top performer	52%	14%	£2,210
Behind the Making — Ceramics 2,625 sent	37%	6.4%	£680

Market

Competitor landscape

Tracked across 2 rivals · updated hourly

Price watch

Alban Rae Home

your range

20products

Competitor A

the-potting-shed.co

28products

Competitor B

honeywell-home.co

22products

Price positioning50% competitive

5 competitive 5 above market 0 overpriced 3 unique

3 gaps in your range — rivals sell these, you don't: Stools · Jugs · Baskets.

Recent competitor sales

Aged Terracotta Plant Pot

competitor A

£42

Hand-Blown Glass Cup

competitor B

£20

Rustic Pine Step Stool

competitor B

£35

Vintage Brass Tray

competitor A

£28